Exhibition is the best place to make new business connections, represent brands and meet new customers, despite tangible rental and advertising expenses. No wonder that participation in Automechanika Frankfurt 2012 has never been so successful for Gurtam as in this year: the fair brought a lot of new business opportunities, as there were about 148,000 visitors from 174 countries.
Gurtam took part in the exhibition together with its Lithuanian partner, Baltic Car Equipment (BCE). The companies had a mutual stand in the Hall 3.1, which attracted lots of attention. All visitors were very impressed by Fiat 500 car mounted in the center of the stand demonstrating capabilities of BCE equipment and its interaction with mobile applications and devices through connection to the system.
Nearby was located the stand by Avtotehnologii, a well-known manufacturer of automotive electronics and a range of security systems and equipment compatible with Wialon. The representatives of both Gurtam and Avtotehnologii demonstrated to clients and guests the capabilities of Wialon GPS tracking system.
During the fair Gurtam established a large number of business contacts with IT-companies, that produce software solutions for automotive industry, such as the DAT group, Schwacke, VEACT, Werbas etc. Companies’ representatives negotiated the possibility of using Gurtam developments in creating custom software solutions that will meet customers’ requirements.
Our colleague Evgeny Koren that presented Gurtam at the expo was very impressed by the scale of Automechanika, especially by vintage cars rally and the exhibition of electro mobiles located in the center of the fair in the open air. Karabag – the pioneer of electric vehicles – gathered the largest number of visitors by demonstrating the world’s fastest electric car, forklift trucks and a small two-way conveyor, capable of carrying by rail multi-ton containers, much exceeding its own size and weight.
Gurtam is pleased with the results of participation in the exhibition, as we got a lot of positive impulses, established new business contacts and became acquainted with high-tech innovations in the automotive industry. Successful debut of Gurtam at Automechanika is a reason to participate the fair again in two years.