The most intense week of March is over, and Gurtam team returned from the trip to Hannover, where they actively worked at CeBIT. I have no any desire to tell you again that this event is so important, significant and so on and so forth. I’d rather describe CeBIT as viewed by my colleagues.
This year our German journey started with a one-day Gurtam conference Telematics 2014. Hannover (I told you about it in the previous article). And the next day Gurtam and Co., together with our partners, went straight to CeBIT.
Gurtam booth was located in its element, surrounded by companies, showcasing telematics innovations. Next to Gurtam you could see Arvento, BCE, Omnicomm, Microset, Teltonika, Atrack, Meitrack, Technoton, Ruptela, and etc. Fundamental difference for CeBIT 2014, according to my colleagues, can be clearly seen through less number of «window shoppers», and increased number of professionals, who came to the expo well-prepared with particular purposes to find new solutions and get useful business contacts.
Denis Grebennikov, Head of Gurtam sales department, highlights: «In general, CeBIT is and will remain the significant international playground for business development, evaluating new market trends, searching for prospective partners and advantageous business contacts. This year was no exception — Gurtam business card holder was substantially enlarged. And in the near future we’ll start working on new projects».
«For me, — mentions Aksana Astapovich, Gurtam regional manager for EU&SACA, — as a manager of this region, CeBIT is a very convenient place to meet our partners. It’s a great opportunity to discuss further cooperation strategies and business development prospects in person, take a deeper look into current situation and comprehend the problems, faced by our partners».
Therefore, CeBIT, as a playground, gathering numerous Gurtam partners annually, as well as our partner conference (which was, surely, not the last one), gradually help us to build well-consolidated western community of Wialon users, and to elaborate mutually beneficial development policy together.
However, besides the active work during the expo there are minutes of rest, which provide the exhibitors with the space for imagination and good opportunity for self-expression. Head of Gurtam marketing department Katsiaryna Malitskaya shares her view: «In order to visit all CeBIT stands and pavilions one day is definitely not enough, that’s why I think I didn’t manage to see everything. But this time was enough for me to understand — if you really want, you can find anything you like there, according to your taste. You could watch the pink umbrella big bang from Deutsche Telekom, pole dancing from Tobit robots (I must admit that «girls» looked impressive), drive Volkswagen electrocars, try on Samsung hats, or eat SAP corporate apple. I was really keen to know, what marketing tricks were prepared by the participants, in order to provoke interest, even
if the products they produce can be hardly called entertaining».
That’s how CeBIT 2014 looked like for us. More photos from CeBIT you can find on Gurtam Facebook page. We’ll definitely attend it next year and will be glad to see you all there!