Would you describe the most effective way to increase sales and expand new markets? One would place emphasis on market analyses, product development, cost decrease and would be right in his own. Certainly, there’s a myriad of trusted ways, which may be of little value unless a customer has seen you in person.
Virtual sales are great factor, though personal communications are second-to-none to actually getting to know the players, who dominate the market. Therefore, a time-tested solution for all businesses would be to take part in exhibitions and get through to the customers directly.
The positive effect of product demonstration in public may and time-to-sale will depend on a range of factors, though must never be underrated!